To identify the types of clients that make up your core client base or that you’re looking to attract.
- When talking about your clients show you understand who they are and what they need
- Reinforce the relevance of your offer/philosophy to them
- Provide links to case studies and/or testimonials
This page can help you attract the right clients. If someone visiting your website relates to one of the groups on this page it may encourage them to make contact, and you’ll be more likely to get a client who’s a good match for your business.
For example if you are focusing on targeting ensure you include the type of information they want and need in the format that they can understand. Include client case studies that profile these defined client targets.