To showcase your existing clients’ satisfaction. To act as external references to your business and work practices.
- Client’s name
- Client’s comment
- Your relationship with the client, including the length of the relationship if appropriate
Testimonials should sound genuine and not prompted or scripted.
If you don’t already have some, think of some clients who would be happy to give you a testimonial. Here is an example of a ‘request for testimonial’ letter. Sending someone a small gift, like movie tickets, is a good idea when asking them for a favour like this.
As you’re one of my top clients, I’d really appreciate it if you could spend a few moments to write a testimonial on the services that we provided to you and your experience through our advice process.
To help you with this request, the following questions are a great place to start:
• What would you say is unique about me, my services or my way of doing business?
• In what ways did I make it easy for you to work with me?
• Would you recommend me to others?
• Will you continue to use my services?
(insert clients name), as a way of saying “thank you in advance” I have attached two movie tickets so you can enjoy the latest blockbuster on me. I hope you enjoy the movie.
Please call me should you have any questions or concerns about my request.
I sincerely appreciate your help and look forward to our relationship continuing well into the future.
I look forward to receiving your comments.