{"id":1507,"date":"2019-05-08T22:47:00","date_gmt":"2019-05-08T12:47:00","guid":{"rendered":"http:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/2019\/05\/08\/3-simple-ways-to-skyrocket-your-personal-brand\/"},"modified":"2019-05-08T22:47:00","modified_gmt":"2019-05-08T12:47:00","slug":"3-simple-ways-to-skyrocket-your-personal-brand","status":"publish","type":"post","link":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/2019\/05\/08\/3-simple-ways-to-skyrocket-your-personal-brand\/","title":{"rendered":"3 simple ways to skyrocket your personal brand"},"content":{"rendered":"

By Flying Solo contributor Nick <\/em>Brogden<\/em><\/span><\/p>\n

Have you ever wondered why some people are able to skyrocket their personal brand more than others?<\/em><\/p>\n

Quite often it can come down to leveraging your network, branding yourself as an expert, and thinking outside of the box by doing things that others don\u2019t do. Here\u2019s a fresh look at some creative things you can do to skyrocket your personal brand.<\/p>\n

\"\"<\/p>\n

Leverage your personal network<\/h3>\n

Over the years, I\u2019ve built up a considerable network from working as a principal consultant in one of Australia\u2019s leading marketing companies. But my plan was always to go back to working for myself. As much as I loved the fast-paced agency life it was hard to justify dedicating so much time to an agency I had no ownership in.<\/p>\n

But, as you can imagine, the switch from full-time employee back to business owner was quite challenging, and I can account a lot of my success to the skills that I have built up over the years and also the connections that I\u2019ve made.<\/p>\n

Reid Hoffman, the founder of LinkedIn says, \u201cOne of the challenges in networking is everybody thinks it\u2019s making cold calls to strangers. Actually, it\u2019s the people who already have strong trust relationships with you, who know you\u2019re dedicated, smart, a team player, who can help you.\u201d<\/p>\n

I couldn\u2019t agree more with Hoffman\u2019s statement, and the interesting thing here is that as soon as I quit my full-time job to be a solo \u201cbusiness owner,\u201d I\u2019ve had a considerable amount of local SEO job offers come in, with the bulk of these coming\u00a0via my personal network<\/strong>.<\/p>\n

Brand yourself as an expert<\/h3>\n

Personal branding is all about how you present yourself online and offline. It\u2019s about displaying your expertise in a professional manner that isn\u2019t \u201cscreaming self-promotion\u201d but rather identifies you as a knowledgeable person that is backed up by social proof and your connections.<\/p>\n

I now use my personal brand as one of my major marketing tools. Take\u00a0my website for instance<\/a>, it shows a picture of me speaking at an event. This shot is actually of me speaking at the Powerhouse Museum for a guest lecture I delivered on the fundamentals of SEO and content marketing for a large group of marketing students at the University of Technology Sydney (UTS).<\/p>\n

The\u00a0benefits of guest lecturing<\/a>\u00a0are priceless, that\u2019s because they can add new dimensions to your personal brand that simultaneously solidifies your expert status and credibility. Guest lecturing can also lead to other things like being invited to be a panel judge or even being interviewed by journalists on TV.<\/p>\n

\u201cNothing positions you as an authority anymore clearly than being a lecturer at somewhere of the calibre,\u201d says IT Expert\u00a0Stewart Marshall<\/a>, a guest lecturer at Sydney University and best-selling author of \u201cDoing IT for Money.\u201d<\/p>\n

Think outside of the box<\/h3>\n

A friend of mine who is a writer for\u00a0Forbes<\/em>\u00a0recently ran a strategic PR experiment on \u201chis own content.\u201d He recently published an article that, he felt didn\u2019t get the attention that it really deserved. So, what did he do? He thought, \u201chow can I turn this into an opportunity.\u201d<\/p>\n

So, he emailed approximately 300 journalists from major publications telling them about the article that he had just written, and asked just 2 things:<\/p>\n

    \n
  1. \n

    If you were to republish this, it would not only make my day but my entire year.<\/p>\n<\/li>\n

  2. \n

    And, if you are looking for contributors, I\u2019d love to be considered\u00a0<\/p>\n<\/li>\n<\/ol>\n

    The results:<\/strong>\u00a0The article went from approximately 500 views and grew to almost 5,000. It was re-published 7 times, and he was offered around 10 opportunities to write for other publications. And, this helped him to grow his personal brand by getting creative and thinking outside of the box.<\/p>\n

    \u00a0<\/p>\n

    Source : FlyingSolo April 2019\u00a0<\/a><\/span><\/p>\n

    This article by\u00a0Nick Brogden<\/a> is reproduced with the permission of\u00a0Flying Solo – Australia’s micro business community. Find out more and\u00a0<\/span>join over 100k others.<\/a><\/span>

    <\/span><\/p>\n

    \"\"<\/a>\u00a0<\/span><\/p>\n

    Important:<\/strong><\/span>
    This provides general information and hasn\u2019t taken your circumstances into account. It\u2019s important to consider your particular circumstances before deciding what\u2019s right for you. Any information provided by the author detailed above is separate and external to our business and our Licensee. Any information provided by the author detailed above is separate and external to our business and our Licensee. Neither our business, nor our Licensee take any responsibility for any action or any service provided by the author.<\/span><\/p>\n

    Any links have been provided with permission for information purposes only and will take you to external websites, which are not connected to our company in any way. Note: Our company does not endorse and is not responsible for the accuracy of the contents\/information contained within the linked site(s) accessible from this page.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    By Flying Solo contributor Nick Brogden Have you ever wondered why some people are able to skyrocket their personal brand more than others? Quite often it can come down to leveraging your network, branding yourself as an expert, and thinking outside of the box by doing things that others don\u2019t do. Here\u2019s a fresh look […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-1507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-general-articles","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/posts\/1507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":0,"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpadviser.com.au\/gpl-theme-1-2015\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}