Steven and Jeff firmly believe that their primary role as trusted financial advisers is to help their clients ‘plan well’ and ‘invest well’ so they may ‘live well’.
Steven has been a financial adviser since 1995, starting as a para-planner under Charter Financial Planning before becoming a financial planner two years later.
In 2000 Steven joined Flight Centre MoneyWi$e where he was an in-house adviser for the staff at Flight Centre. During this period Steven discovered two very important financial planning truths, clients prefer the transparency that comes from fee-for-service advice and the importance of managing cashflow both in business and personal life. However Steven’s most important discovery during his time at MoneyWi$e was meeting his wife Edwina.
In 2006 Steve was afforded the opportunity to join The Money Managers and work closely with leading financial adviser, Kevin Bailey who was one of the first to advisers to introduce fee-for-service for financial advice. The Money Managers later merged with 11 other similar firms from around the country to form the Shadforth Financial Group.
After helping and being inspired over the years by his clients and other business professionals, in 2012 Steven felt the time was right to run his own fee-for-service financial advice business.
Jeff completed a Bachelor of Business, majoring in Accounting & Law at Ballarat CAE and began his career in Chartered Accounting in 1982. He was employed for 10 years by one of Australia’s oldest companies, Sands & McDougall, beginning as an Assistant Accountant and then becoming Financial Controller and Company Secretary.
In 1993, he decided to change careers as continuing in Accounting did not appeal – as Jeff wished to help people, he was attracted to financial planning. He felt his background would be useful and despite doubts that accountants “can’t sell”, he commenced with National Bank in 1994 and provided advice to several branches in the Balwyn and Kew areas.
Despite early success and having been well trained by the National, he felt that the best approach to financial planning was to move away from a “selling environment” to a “fee for service” model. He then spent the next 10 years employed by HSBC Securities and Collins House Financial Services P/L where he provided strategic advice to over 200 clients.
In 2006, Jeff established his own business with Godfrey Pembroke and now services a select number of clients, purely on a fee-for-service basis.